9 Best Bait and Tackle Shops in Wisconsin

By Rachel Smith

9 Best Bait and Tackle Shops in Wisconsin

Wisconsin is home to many great fishing holes. With great fishing holes comes the need for a trusty bait shop. Any experienced fisherman knows that a good bait and tackle shop not only holds the necessary accessories but also is able to give you tips and tricks for the upcoming fishing season. Check out the best bait and tackle shops in the state! Fish on.

1. Rollie and Helen’s Musky Shop, Minocqua, WI

Rollie and Hellen’s Musky Shop always offers the best information. Their skilled staff can offer up experience and advice on which lures and bait to buy for the type of fish you are trying to catch. Not only can you buy your normal rods and bait, you can pick up clothing and other fishing accessories, as well. 

Decisions, decisions... 🎣🌲

A post shared by @crypticlee on

2. Captain Hook’s Bait & Tackle, Genoa, WI

Captain Hook’s has everything you need. Buy your hunting and fishing licenses in store, stock up on accessories for your tackle box, and pick up your live bait. Even pick up your fillet knives for after the day out on the boat. Be sure to ask their knowledgeable staff about any hot fishing holes this season! 

This fish is abbot 3.5 feet long. #taxidermy

A post shared by Wonder Dave (@teamwonderdave) on

3. Long Lake Bait, Tackle & C-Store, Sarona, WI

Don’t underestimate this log cabin-style bait and tackle shop in Saraona, Wisconsin. Visit them year around for rentals, sporting goods, hunting/fishing license, ice, drinks, and light grocery items. Furthermore, they provide live bait during the summer and winter months. 

4. Lakeside Bait & Tackle, Delavan, WI

Lakeside Bait & Tackle is a little sporting goods shop in Delavan offering all sorts of fishing accessories. Buy your fishing rod, jigs, line, lures, live bait, and more. Update your tackle box this season at Lakeside Bait & Tackle.  

Just Like Old Times

A post shared by Brendan (@bg.goethal) on

5. Kurt’s Island Sport Shop, Minocqua, WI

Find a full line of bait and tackle at Kurt’s Island. You’ll find tons of different minnows, night crawlers, leeches and more. Stock up on top rod and reel brands.  Kurt’s even offers fishing guide tours and a regularly-updated blog with valuable fishing updates.   

Wisconsin Handcrafted Decor #wi #whiskeyandluresgenius

A post shared by Andy Busse (@busseandrew) on

6. Happy Hooker Bait & Tackle, Hayward, WI

The employees at Happy Hooker Bait & Tackle are always helpful and willing to find exactly what you’re looking for. Follow their Facebook page for updated fishing reports or stop in to their Hayward location to talk fish. It’s the perfect place to purchase your license, pick up the essentials, and hit the water!

View this post on Instagram

Happiness is being able to buy beer, bait, and rent vhs tapes #happyhooker #haywardwi #billybass #worms

A post shared by Margo (@margorayanne) on

7. It’s a Keeper Bait & Tackle, Janesville, WI

Come check out the largest live bait selection in the Janesville area at It’s a Keeper Bait & Tackle. They offer crappie, fatheads, shiners, Rosie Reds, walleye suckers, pike suckers, and musky sucker minnows. Ask about their leech and worm selection. Not into live bait? No problem—they have a large tackle selection too!

8. D & S Bait & Tackle, Madison, WI

Stop by D & S Bait & Tackle for you fishing needs in Madison. They provide fishing seminars, an online fishing report, and an in-house fishing guide service. Find everything from St. Croix rods, to premium bait like night crawlers, to Quantum reels.  

9. R&R Sports Fishin’ Hole, Cudahy, WI

R&R is your top-notch bait shop in the Cudahy and Milwaukee area. The Fishin’ Hole isn’t your average bait and tackle store. Find rods, reels, line, lures, bobbers, and tackle. They hold annual events to help their customers with continued education on the lake! 

Subscribe for future Step Outside News!