Sunday, Oct 5, 2025 at 12:00pm
Pet Rock Fest is New England’s largest event dedicated to animal welfare, featuring live music, interactive activities, and more than 100 animal welfare organizations. Last year’s festival showcased a Rescue Groups and Shelters Pet Parade, engaging K9 demos, “Pups in the Air” disc dog team, vegetarian food court with local favorites curated by VegFest, pet photo contests, the ever-popular amateur dog contest, giveaways, vendors, guest appearances, speakers and more.
Schedule:
Stage One (the Music Stage)
Noon: opening remarks – Founding partners Charlene Arsenault and Jeannie Hebert kick off the festival with an enthusiastic welcome to all
12:15 p.m.: The Wray-Ons
1:15 p.m. Eldon James and the One-Eyed Cat
2:15 p.m. Headliner David Cook, winner of "American Idol"
3:15 p.m. P.E. James
Stage Two (The Animal Action Stage)
12:30 p.m. Annual Pet Rock Festival Hero (the "Juno" award) and Recognition Awards presentation
1 p.m. Animal Shelter and Rescue Group Pet Parade
1:45 p.m. Blessing of the animals with Reverend Meghan Mantler from The Nativity Church in Northborough
2:00 p.m. Amateur Dog Show
Prizes include medals, trophies and prize bags stuffed with items from sponsors
2 p.m. Best Ears
2:15 p.m. Owner-Dog Look Alike
2:30 p.m. Waggiest Tail
2:45 p.m. Best Vocalist
3 p.m. Sweetest Face
3:30 p.m. Featured speakers
3:45 p.m.: Drawing for the two lottery winners (each nonprofit receiving $500 from Pet Rock)
Admission: $15 adults, $5 kids 12 and under - at the gate