The WNC Herb Marketing Association was formed in 2017 to support the growers of herbs and makers of herbal products in the western North Carolina region. Originally the WNC branch of the NC Herb Association, which oversaw the festival from 1990 through 201, we established our own nonprofit organization in 2017 to focus on the mountain region.

The Spring Herb Festival is our main event of the year. In 2025, the Festival will again be at the Exhibition Hall at the WNC AGRICULTURAL CENTER. You'll find the Ag Center on Boylston Highway/Airport Road, just south of the Asheville Airport. The Festival will run from 8:30 a.m. to 5:00 p.m. on Friday, April 25 and Saturday, April 26; and from 10:00 a.m. to 3:00 p.m. on Sunday, April 27.