CalFest 30th Annual Convention.

Schedule of Events

8:30 am
Registration Open and Coffee
30 minutes
Convention Foyer
Networking/Socials

9:00 am
Final Day Opening Remarks
15 minutes
Hear what not to miss to get the most out of the final day of convention!
General Assembly

9:15 am
KEYNOTE: The Power of Stakeholder-Driven Success
Michelle Metter, Kristin Martinez, CMP, CEM, Colleen Anderson
75 minutes
Lessons from the Nation’s #1 Wine & Food Festival
Keynotes

10:45 am
Sponsorships in 2025
Teresa Stas
60 minutes
Breakout 2. Learn top sponsorship trends and best practices to close more partnership deals in 2025!
Marketing

12:00 pm
Calfest Celebration Awards Luncheon
90 minutes
Main Ballroom
General Assembly

1:30 pm
Coffee Break with Exhibitors
30 minutes
Networking/Socials

2:15 pm
The Ultimate Ticket Marketing Calendar
Michael Bleau
75 minutes
Breakout 2. Learn the 5 key stages in a ticket marketing timeline, and how to leverage each to maximize sales! Plus: Pro Tips for marketing and promotion.
Marketing

Audio Visual and Entertainment Booking 101
Rodney Elliott
75 minutes
Breakout 1. This session will cover details that go into putting show sound, staging, lighting, and entertainment booking.
Operations

3:45 pm
Closing Remarks and 2026 Preview
30 minutes
Main Ballroom. Recap highlights from this year's convention and learn where we'll be in 2026! Also opportunities for board nominations!
General Assembly

6:00 pm
Survivors Pizza Party and Group Night out In San Diego
240 minutes
Hotel Patio