74th Annual Monticello Watermelon Festival

sell, showcase and shine at the festival!

Join us as a vendor at the 74th Annual Monticello Watermelon Festival and put your products in front of thousands of festival-goers! Whether you’re selling handmade crafts, delicious treats, or unique goods, this is your chance to be part of the sweetest event of the year.

Get ready to relive the sweetest moments of the past while making juicy new memories! This year, we’re celebrating decades of watermelon magic—from groovy events to nostalgic festival traditions that have stood the test of time. Whether you're rocking your best vintage vibes or embracing the modern melon moment, join us as we honor the generations who have made this festival a summertime staple.

Schedule:

ALL DAY EVENTS
Vendor Village, Antique Car Show, Kids Play Zone, Watermelon Qesis, Beer Garden
8:30 AM - 12:30 PM - Car Show
Click here to register
10 am - Watermelon Parade
Click here for parade registration
11:30 am - Frozen the Musical
2 pm - Frozen the Musical