GRAND CEREAL PARADE

We will kick off the weekend with the Cereal Sale, held Friday at Festival Market Square from 2pm-4pm. $2 boxes of cereal provided by Post Consumer Brands and W.K. Kellogg!

The Grand Cereal Parade will be held Friday, June 13, 2025, starting at 6:30pm

Join us for the kick-off of National Cereal Festival 2025! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center. Parade and registration are FREE of charge!

Current Participants:

- Eyemart Express
- Scott’s Sweets
- Miss SouthCentral and Miss SouthCentral Teen
- Downriver Honey Smack’s Club
- Post Consumer Brands

Register Here