With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry's annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.
Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world's leading cocktail conference.
Schedule of Events:
12:00 am - 01:00 am: Guest Shift presented by Hotaling and Co
12:00 am - 02:00 am: Small Night Event presented by Mr Black Cold Brew Coffee Liqueur
12:00 am - 02:00 am: Last Call presented by Sazerac
12:00 am - 01:30 am: Night Event presented by presented by William Grant and Sons
12:00 am - 02:00 am: Small Night Event presented by M.S. Walker
09:00 am - 10:00 am: Daily Group Run and Walk Club presented by Focus on Health - Main Entrance, The Ritz-Carlton, New Orleans
09:00 am - 05:30 pm: Attendee Registration - French Quarter Entrance, The Ritz-Carlton, New Orleans
09:00 am - 05:30 pm: Credentialed Registration - The Ritz-Carlton, New Orleans
09:00 am - 05:00 pm: Media Lounge - Library Lounge, The Ritz-Carlton, New Orleans
09:00 am - 10:00 am: Reset + Recharge Yoga presented by The Perfect Purée of Napa Valley - St. Charles, The Ritz-Carlton, New Orleans
10:00 am - 11:00 am: Profit with Precision: 3 Key Steps to a Financially Viable Bar Business - Lafayette East, The Ritz-Carlton, New Orleans
10:00 am - 11:00 am: Policy Workshop: How a Few Bartenders Can Change the World - Carondelet, The Ritz-Carlton, New Orleans
10:00 am - 11:30 am: Roundbuilding: Technique for Precision and Speed - Audubon, The Ritz-Carlton, New Orleans
10:00 am - 01:00 pm: Club Lillet - Junebug, 744 Camp St, New Orleans
10:00 am - 06:00 pm: All Day Event presented by PATRÓN Tequila
10:00 am - 12:00 pm: Maison Bar presented by Kerry Foodservice - Maison, The Ritz-Carlton, New Orleans
10:00 am - 06:00 pm: All Day Event presented by Hendrick's Gin
10:00 am - 06:00 pm: All Day Event presented by Remy - Cointreau
10:00 am - 05:00 pm: Bookstore and Bitters Market - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 05:00 pm: Barfly Boutique - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 06:00 pm: All Day Event presented by Moët Hennessy
10:00 am - 05:00 pm: TOTC Merch Bar powered by Mover and Shaker - 2nd Floor, The Ritz- Carlton, New Orleans
10:00 am - 12:00 pm: Algiers Tasting Room presented by Remy - Cointreau - Algiers, The Ritz-Carlton, New Orleans
10:00 am - 05:30 pm: Beyond the Bar Lounge presented by Nestle/Perrier - Baronne, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
10:00 am - 06:00 pm: All Day Event|Wed. presented by Pernod Ricard Global
10:00 am - 12:00 pm: Guest Shift presented by Filthy Foods
10:30 am - 12:00 pm: Grab + Geaux presented by Kerry Food Service - Level 2 Foyer Bar (Back),The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
10:30 am - 10:50 am: Breath Work and Mindset Workshop - St. Charles, The Ritz-Carlton, New Orleans
11:00 am - 12:00 pm: Inclusive Workspaces: BIPOC and LGBTQIA+, ADA, ASL, and more - Lakeview, The Ritz-Carlton, New Orleans
11:00 am - 02:00 pm: WhistlePig Whiskey Back From The Dead Breakfast - Brennan's Restaurant
11:00 am - 02:00 pm: Small Day Event presented by Hotaling and Co
11:00 am - 01:00 pm: Discover the Heritage and Distinctive Bold Expressions of Dickel Whisky - Gentilly, The Ritz-Carlton, New Orleans
11:00 am - 05:00 pm: Ajabu Cocktail and Spirits Festival at Tales of the Cocktail - French Quarter Balcony, The Ritz-Carlton, New Orleans
11:00 am - 07:00 pm: Pernod Ricard's House of Conviviality - Day 3 - Junebug, 744 Camp St, New Orleans, LA 70130
11:00 am - 07:00 pm: Meet Me At Campari - Latrobe's On Royal, 403 Royal St, New Orleans
11:30 am - 12:15 pm: Laws of Extraction: Liquid Brilliance from Solid Ingredients - Salon III, The Ritz-Carlton, New Orleans
11:30 am - 12:30 pm: Sustainable Sips: Your Guide to Reducing, Reusing, and Recycling Behind the Bar - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
12:00 pm - 01:00 pm: The Art of the Blend - Lafayette East, The Ritz-Carlton, New Orleans
12:00 pm - 01:30 pm: Cocktail Tour: Louche: The French Quarter Absinthe Tour - French Quarter Entrance, The Ritz-Carlton, New Orleans
12:00 pm - 02:00 pm: Spirited Brunch presented by Modelo
12:00 pm - 01:00 pm: No+Low Bar presented by ONBev - Canal Street Entrance, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
12:00 pm - 06:00 pm: All Day Event presented by Cheech and Chong
12:00 pm - 06:00 pm: All Day Event presented by Cheech and Chong Cannabis Co. presented by Cheech and Chong
12:00 pm - 02:00 pm: Guest Shift presented by The Boston Beer Company
12:30 pm - 01:30 pm: Jamaica's Liquid Gold: The Craft and Culture of Rum - Audubon, The Ritz-Carlton, New Orleans
12:30 pm - 03:30 pm: Small Day Event presented by Sazerac - The Sazerac House, 101 Magazine St, New Orleans
12:30 pm - 02:00 pm: Fountain Bar presented by Haus Alpenz - Fountain Bar, The Ritz-Carlton, New Orleans
12:30 pm - 03:30 pm: Small Day Event presented by William Grant and Sons
12:30 pm - 03:30 pm: Small Day Event presented by High West Distillery
01:00 pm - 02:00 pm: The Global Bar Design Revolution - Lakeview, The Ritz-Carlton, New Orleans
01:00 pm - 03:00 pm: Single Village Snack - Anna's, 2601 Royal St, New Orleans
01:00 pm - 02:00 pm: Raising the Bar Workshop: Evolving Spirits Industry Culture with A Long Talk - Carondelet, The Ritz-Carlton, New Orleans
01:30 pm - 02:30 pm: AI, Insights, Social Media: The Future of Profitability presented by La Gran Familia: Bacardí - Salon III, The Ritz-Carlton, New Orleans
01:30 pm - 03:00 pm: Grab+Geaux presented by American Harvest Vodka - Grab and Geaux, The Ritz-Carlton, New Orleans
01:30 pm - 03:30 pm: Maison Bar presented by Trinchero Family Estates - Maison, The Ritz-Carlton, New Orleans
01:30 pm - 02:30 pm: Seeing the Future: A Deep-Dive into Emerging Bar Trends - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
01:30 pm - 03:00 pm: Media Lounge HH presented by Mezcal Brand
02:00 pm - 03:30 pm: Cocktail Tour: The Ramos Reality Tour: Separating Fact from Fizz - French Quarter Entrance, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: Small Day Event presented by Bulleit Frontier Whiskey
02:00 pm - 04:00 pm: Interactive Live Whiskey Blending: Pinhook Collaboration Series with Master Blender Sean Josephs and Neal Bodenheimer - Esplanade, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: Alma Finca Presents: The Secret to an Authentic Mexican Margarita
02:00 pm - 06:00 pm: All Day Event presented by Crown Royal - Contemporary Arts Center, 900 Camp St, New Orleans
02:30 pm - 04:00 pm: Cocktail Dilution: Full Strength Techniques on Watering Down presented by Campari Academy - Lafayette East, The Ritz-Carlton, New Orleans
02:30 pm - 03:30 pm: So I Married a Bartender: Relationship Skillbuilding - Carondelet, The Ritz-Carlton, New Orleans
02:30 pm - 03:30 pm: Traditional Asian Spirits in Modern Cocktails - Audubon, The Ritz-Carlton, New Orleans
02:30 pm - 04:30 pm: Field Day: Ferrand Cognac x Ticonderoga Club - Carrollton, The Ritz-Carlton, New Orleans
03:00 pm - 04:30 pm: No+Low Bar presented by Tomonotomo - Canal Street Entrance, The Ritz-Carlton, New Orleans
03:00 pm - 05:00 pm: Indie Spirits That Rock - Fountainbleau, The Ritz-Carlton, New Orleans
03:00 pm - 06:00 pm: Small Day Event presented by T. Edward Wines
03:00 pm - 06:00 pm: Cuervo Sustainable Sips Happy Hour - Copper Vine, 1001 Poydras St, New Orleans
03:30 pm - 04:30 pm: The Science Behind Taste - Lakeview, The Ritz-Carlton, New Orleans
03:30 pm - 05:30 pm: Happy Hour presented by Ron Colon Salvedoreno
03:30 pm - 05:30 pm: Taste the OZ'ER SIDE - Gentilly, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
03:30 pm - 05:30 pm: "Krewe de Gallo" Pt. 1 - El Gallo Altanero + Amigos, presented by LALO Tequila - Sylvain, 625 Chartres St, New Orleans
03:30 pm - 05:00 pm: Fountain Bar presented by Trinchero Family Estates - Fountain Bar, The Ritz-Carlton, New Orleans
03:30 pm - 05:30 pm: Happy Hour presented by La Gran Familia: BACARDÍ
03:30 pm - 05:00 pm: Layers of Harmony: A Molecular Pairing Experience Presented by Ron Zacapa - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
03:30 pm - 05:00 pm: Tales Scholar Mixer - St. Charles,The Ritz-Carlton, New Orleans
04:00 pm - 04:45 pm: Cocktails on Tap 101 - Salon III, The Ritz-Carlton, New Orleans
04:00 pm - 06:00 pm: Carnivale' Royale': La Factoría x Don Q Takeover at Brennan's - Brennan's, 417 Royal St, New Orleans
04:00 pm - 06:00 pm: The Dirty Sue Two-Day 21st Birthday Bash- The Chart Room, 300 Chartres St New Orleans
04:00 pm - 06:00 pm: First Time Sponsor Happy Hour presented by PKGD Group - Galaxie Tacos,3060 St Claude, 3060 St. Claude Ave. New Orleans
04:00 pm - 06:00 pm: First Time Sponsor Happy Hour presented by Santa Cruz Organic Mixers
04:00 pm - 05:30 pm: Grab+Geaux presented by Tanteo Tequila - Grab and Geaux, The Ritz-Carlton, New Orleans
04:00 pm - 06:00 pm: Guest Shift presented by The Sassenach
04:00 pm - 06:00 pm: Happy Hour presented by Frederick Wildman
04:00 pm - 06:00 pm: New Sponsor Happy Hour presented by Wynk THC and Seltzer presented by Wynk THC and Seltzer
04:30 pm - 06:30 pm: Happy Hour presented by Sazerac
04:30 pm - 06:30 pm: Happy Hour presented by Altamura Distilleries - Arnaud's French 75 Bar,813 Rue Bienville
04:30 pm - 06:30 pm: Happy Hour presented by Hyatt Centric - Holmes, Hyatt Centric French Quarter, Hyatt Centric French Quarter, 800 Iberville St, New Orleans
04:30 pm - 06:00 pm: Ben's Friends Sobriety Meeting - Carondelet, The Ritz-Carlton, New Orleans
04:30 pm - 06:30 pm: Happy Hour presented by New Riff Distilling - 21st Amendment Bar at La Louisiane, 725 Iberville St, New Orleans
05:00 pm - 08:00 pm: Small Night Event presented by Tequila Herradura - Napoleon House, 500 Chartres St, New Orleans
05:00 pm - 07:00 pm: Casa Condesa by Condesa Gin - Bevolo Gas and Electric Lights, 318 Royal St, New Orleans
05:00 pm - 08:00 pm: Small Night Event presented by Westland American Single Malt
05:00 pm - 07:00 pm: Guest Shift presented by D'USSÉ
05:00 pm - 08:00 pm: Small Night Event presented by Diageo Single Malts
05:30 pm - 07:30 pm: Fizz and Faux Pas - A Louisiana Twist on an International Affair - Loa Bar, International House Hotel, 221 Camp St, New Orleans
05:30 pm - 07:30 pm: Vintage Menus and Vinyl: A Happy Hour presented by The Cocktail Guru - Junebug, 744 Camp St, New Orleans
05:30 pm - 07:30 pm: "Krewe de Gallo" Pt. 2 - El Gallo Altanero + Amigos, presented by LALO Tequila - Fives, 529 St Ann St., New Orleans
05:30 pm - 07:30 pm: Happy Hour presented by Spiribam
06:00 pm - 09:00 pm: Spirited Dining presented by Heaven Hill Bottled in Bond 7 Year
06:00 pm - 09:00 pm: Spirited Dining presented by Tequila Fortaleza - Palm and Pine,308 N Rampart St, New Orleans
06:00 pm - 08:00 pm: Spirited Dining - Private Tasting Dinner Presented by Blue Run Spirits - Brennan's Restaurant, 417 ROYAL ST, NEW ORLEANS
06:00 pm - 09:00 pm: Small Night Event presented by Cheech and Chong Cannabis Co. presented by Cheech and Chong
07:00 pm - 09:00 pm: Guest Shift presented by BACARDÍ USA
07:00 pm - 10:00 pm: Small Night Event presented by Suntory Global Spirits
07:00 pm - 09:00 pm: Guest Shift Presented by TBD Mezcal presented by IJW Whiskey
08:00 pm - 11:59 pm: THE NEGRONI SESSIONS
09:00 pm - 11:00 pm: Guest Shift presented by Altamura Distilleries - Fives, 529 St Ann St., New Orleans
09:30 pm - 11:59 pm: Night Event presented by William Grant and Sons
11:00 pm - 11:59 pm: 30 Years of Liquid Art presented by Del Maguey - NightBloom, 3100 St. Claude Avenue, New Orleans
11:00 pm - 11:59 pm: Small Night Event presented by Ritual Zero Proof
