Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.
More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.
Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.
Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.
Festival Schedule:
TX 66 East Bus Tour
On the East Texas Route 66 Bus Tour, enjoy a day filled with, quirky Route 66 attractions like Britten Leaning Water Tower, and landmarks of deep cultural significance such as The Cross of our Lord Jesus Christ. The journey includes stops at iconic spots like the Jerricho ghost town, Devil's Rope Museum, and a delicious lunch at the historic Conoco Tower Station and UDrop Inn. The tour includes a happy hour and live music at The Big Texan.
8:30AM - 5PM | Starts at 1000 S. Polk St.
Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
High Noon on the Square
Sponsored by AQHA, entertainment by Buster Bledsoe, sausage wraps cooked by AQHA cook team from 12-1 pm $10 cash only
12PM - 1PM
501 S Fillmore - Potter County Courthouse Lawn
The Big Texan Soiree
Enjoy live music, cold drinks, and fun at the Beer Garden
5-7 PM | The Big Texan Beer Garden
