Hillcrest Orchard has been a landmark estate in the Rogue Valley for over a hundred years and has been instrumental in the development of the region thanks to Reginald and Maud Parsons' dedication and foresight.

Operated by the Parsons family since 1908, Hillcrest Orchard, one of the oldest continuously owned family orchards in the Rogue Valley, has grown some of the regions finest fruit and produce.  Hillcrest Orchard was purchased by Reginald H. Parsons and Maude Bemis Parsons in 1908 from J.W. Perkins.  Construction of new agricultural buildings and the addition of new plantings of several varieties of pears, apples, and peaches began quickly. The Parsons' rapid improvements to Hillcrest soon attracted widespread attention and after only four months of ownership, local newspapers devoted large editorials to Hillcrest, noting that "until today there is no finer orchard in all the valley..."