About Us:
It all started on the Nantahala in 1972, with three friends who knew there was something special about this place, and something magical about the time spent in the river, in the hills and on the trails. In the decades since then, the river has seen it all: millions of visitors and millions of smiles. Every year since its founding, NOC has strived to share the wonders of this place, and all the places we raft, hike, pedal and paddle.