Roots run deep here, having been established by Wilbraham farmer and preserver of nature, Jesse Rice in the late 1800s. He and his family built something special, and for nearly a century, offered responsibly grown fresh produce and home-baked goods. After years of restoring & renovating the original Rice family farm-stand, we reopened, and honor those traditions. Reviving the offerings once enjoyed here and added, and to provide the local communities a family destination to be proud of once again. Rice Fruit Farm is a well worth destination from anywhere in New England and beyond.