The city of Greenville adds a  contemporary touch to the euphoria experience. In addition to being recognized as an up-and-coming Southern city, Greenville also offers a unique mix of cuisines, making it a trendy and influential culinary city. But there’s more than just great food here! With its revitalized downtown, masterfully landscaped city park, cultural attractions, shops and galleries, and friendly surrounding communities, you’ll have plenty to discover in Greenville and the Upstate.

Festival Schedule:

10:00-11:30 am: Oh Shucks!

Get ready to slurp, sip, and celebrate at this lively oyster and sake soirée! Join the pros from The Jones Oyster Co. and The Sake Ninja for an unforgettable morning of briny bites and bold pours. From oyster shooters to expertly paired sake that’ll have you saying “kanpai!”—this is your backstage pass to the world of mollusks and rice wine.

Dive into the nuances of oyster regions and taste profiles, learn the art of the perfect shuck, and enjoy the upbeat energy of Jones Oyster Co. It’s hands-on, flavor-packed, and a little bit wild—in the best way.

Price: $95

Location: The Jones Oyster Co., 22 E Court St, Greenville, SC 29601

12:00-2:00 pm: Field of Flavors

Escape to the lawn at Hartness for Field of Flavors, an afternoon of food, wine, and effortless charm. Hosted by Wine House, this elevated picnic experience brings together the best of al fresco dining with a nod to the flavors and leisure of a timeless Italian escape.

Each picnic basket will be packed with gourmet bites from beloved local favorites, perfectly paired with a guided tasting of six stunning Italian varietals. With the picturesque Hartness property as your backdrop, you’ll sip, snack, and unwind in style.

Inspired by the warmth and ease of an Italian summer, this is your invitation to slow down and savor the season—glass in hand.

Price: $90

Location: Wine House at Hartness, 3000 Society St #4, Greenville, SC 29615

12:00-2:00 pm: A Modern Fusion

Step into the bold, vibrant world where French elegance meets Southeast Asian soul. Chefs Michael Izzard (LolaCeli) and James King (Rôtie) present an unforgettable culinary journey exploring the rich, cross-cultural fusion born from French influence in the Philippines and beyond.

This isn’t just lunch — it’s a deep dive into a flavor story centuries in the making. From velvety sauces to bold spices and refined techniques, each dish reveals a layer of history reimagined through modern eyes and masterful execution.

Experience the intersection of heritage and innovation — where every bite speaks to the past while redefining the present.

Price: $90

Location: Rôtie, 1103 Via Corso Ave, Simpsonville, SC 29681

12:00-2:00 pm: Vines & Tides

Let the crisp breeze and even crisper wines transport you to the coast—without ever leaving the Upstate. Vines & Tides is a refreshing afternoon escape to the scenic Restaurant 17 in Travelers Rest, where the rolling hills meet elegant plates and pours.

This sun-soaked event celebrates the vibrant versatility of Sauvignon Blanc and Cabernet Sauvignon, paired beautifully with a curated selection of fresh seafood dishes. Expect bright, zesty flavors, thoughtful pairings, and a relaxed yet refined atmosphere, all set against the stunning backdrop of the Blue Ridge foothills.

Sip, savor, and soak it all in—because nothing pairs better than great wine, fresh catch, and good company.

Price: $90

Location: Restaurant 17, 10 Road of Vines, Travelers Rest, SC 29690

12:00-2:00 pm: Uncorked & Unruly

Who says wine pairings have to play it safe? At Uncorked & Unruly, tradition takes a back seat while bold flavors take the spotlight. This is where high-end wines meet low-key favorites, comfort food collides with complexity, and every pairing defies expectation — in the best possible way.

Hosted at Larkin’s, this isn’t your typical tasting menu. It’s a celebration of contrasts, creativity, and culinary rebellion. Think unexpected matches, daring pours, and a table full of surprises — all designed to delight, not follow the rules.

No pretension. No predictability. Just a fearless feast where the wine and food get to show off a little.

Price: $90

Location: Larkin’s, 32 E Broad St, Greenville, SC 29601

12:00-2:00 pm: Vine & Dandy

Bask in the beauty of Sassafrass Flower Farm for an unforgettable afternoon where fine wine, fresh flavors, and flourishing florals come together in effortless harmony. Just beyond the buzz of Greenville, this charming escape sets the stage for a sun-drenched picnic like no other.

Indulge in a seasonal, picnic-inspired lunch crafted by Chefs Teryi Youngblood and Christina Barest, with sweet delights by Master Chocolatier Elizabeth McDaniel — all perfectly paired with refreshing wines and beverages that celebrate the spirit of the season.

Surrounded by blooms and sweeping views, linger in the fragrant air before wandering the gardens to handpick your own bouquet — a personal touch to carry the magic home.

Slow down, sip in the moment, and let the afternoon unfold beautifully.

Price: $90

Location: Sassafrass Flower Farm, 255 Alex Dr, Easley, SC 29640

12:00-2:00 pm: Tropic Like It’s Hot

Leave reality behind and slip into something a little more tropical. Tropic It Like It’s Hot is your mid-day passport to paradise — no boarding pass required. Think sun-soaked flavors, island-inspired indulgence, and cocktails that taste like vacation in a glass.

This isn’t just lunch — it’s a full-on sensory escape. Breezy beats, vibrant plates, and bold sips come together for a tiki-infused afternoon that’s all about easy luxury and effortless fun. Every dish is a celebration, every drink a destination.

Let the rhythm of paradise lead the way — your island afternoon awaits.

Price: $90

Location: SOCIETY Sandwich Bar & Social Club, 18 E Coffee St, Greenville, SC 29601

12:00-2:00 pm: Deeply Rooted

Let your palate wander as Hotel Hartness sets the stage for a stunning lunch that bridges the best of both coasts. Deeply Rooted pairs the elegance of California’s finest wines with the vibrant, seasonal bounty of South Carolina’s farm-to-table fare.

Curated by Chefs Gianna Smutzki & Stephanie Bolden, this sun-kissed experience blends Golden State sophistication with Lowcountry warmth — a culinary celebration that proves great taste knows no borders.

With every course, discover how deep roots and bold vision can come together in perfect harmony. Bright, fresh, and full of flavor — this is what it means to travel through taste.

Price: $100

Location: Hotel Hartness, 120 Halston Avenue, Greenville, SC 29615

11:00 am-3:00 pm: Pedal to Picnic

Join us for a guided electric bike tour along Greenville’s scenic Swamp Rabbit Trail, where the journey is just as delightful as the destination.

You’ll cruise through the heart of the community before arriving at Topsoil Kitchen in Travelers Rest, where a chef-curated picnic awaits—complete with fresh, seasonal bites and perfectly paired sips. Gather around the community table to share stories, flavors, and laughter, then enjoy a smooth ride back to downtown Greenville.

It’s the ultimate blend of movement, meals, and meaningful connection—an afternoon well spent!

Price:
$145 bike tour + lunch
$85 lunch only

Location: Reedy Rides, 50 S Richardson St, Greenville, SC 29601

5:30 pm: The Stars Align

When visionaries meet, magic happens. The Stars Align brings together two Michelin-starred masters — Chef Ryan Ratino and Chef Mitsunobu Nagae — for an extraordinary dining experience where precision, passion, and creativity converge.

With deep roots in Japanese-inspired cuisine, both chefs draw on their heritage to craft a multi-course journey that blends refined technique with bold, expressive flavors. Each dish reflects their unique styles while honoring a shared philosophy of elegance, restraint, and innovation.

Thoughtfully paired wines from T. Edward Wines elevate the experience even further, adding depth and nuance to every bite.

Elevated. Inspired. Unforgettable. This is more than a meal — it’s a moment where the stars truly align.

Don’t miss the chance to kick off the evening with our exclusive Meet & Greet before dinner. Mingle with the weekend’s Michelin-starred chefs while enjoying Champagne or a craft cocktail, along with exquisite bites curated by Chef Tanner Marino and Petrossian caviar. It’s the perfect start to an unforgettable night.

Price:
$405 Meet & Greet + Dinner
$335 Dinner Only

Location: Avenue, 110 E Court St, Greenville, SC 29601

6:00 pm: Homegrown

In partnership with VisitGreenvilleSC, Homegrown invites you to experience the heart of the Upstate through an unforgettable evening of food, wine, and elevated views. Set atop The Champions Club, this exclusive event offers a one-of-a-kind vantage point of Party in the Park—where the energy of the crowd meets the calm of refined hospitality.

Begin the night with a handcrafted welcome cocktail featuring a local distillery, then dive into a menu that spotlights the creativity and craftsmanship of the region’s top culinary talent. As the evening unfolds, each dish is thoughtfully paired with wines from Carter Family Wine, highlighting the perfect harmony between local ingredients and Greenville’s artisanal urban winery.

As an added bonus, you’ll be able to enjoy the final portion of Party in the Park on the field, featuring a live performance by St. Paul & The Broken Bones—a high-energy finale to an already unforgettable night.

With vibrant music in the background and the city glowing beyond, this is more than a meal—it’s a true taste of the Upstate.

Price: $225

Location: The Champions Club at Fluor Field, 945 S Main St, Greenville, SC 29601

6:30 pm: Masters of the Craft

Experience an evening where Southern hospitality meets world-class technique as Chef Michael Kramer of Jianna welcomes an all-star lineup of celebrated chefs for one unforgettable night.

Joining him are three legends of the culinary world: Chris Hastings (Hot and Hot Fish Club, Birmingham, AL), Dean Fearing (Fearing’s, Dallas, TX), and Mike Lata (FIG and The Ordinary, Charleston, SC). Together, these Masters of the Craft present a collaborative multi-course dinner that celebrates the depth, diversity, and innovation of modern Southern cuisine.

Elevating the experience even further, Jeremy Shanker, Master Sommelier with T. Edward Wines, will expertly pair each course with wines that complement and enhance every flavor on the plate.

Price: $305

Location: Jianna, 600 S Main St Ste #2, Greenville, SC 29601

7:00-10:00 pm: Party in the Park

We’re bringing the party back to Fluor Field, and this year, it’s bigger, bolder, and bursting with sound as we celebrate 20 years of euphoria in unforgettable style. Set within the heart of downtown, the iconic Greenville Drive stadium transforms into an open-air venue filled with music, flavor, and vibrant energy.

The evening kicks off with the Southern rock charm of The Vegabonds, setting the tone with driving rhythms and feel-good vibes. Then, St. Paul and The Broken Bones take the stage with their electrifying mix of soul and funk—delivering powerful vocals, dynamic instrumentation, and a magnetic performance that fills the field with unforgettable energy.

On the culinary front, indulge in bold bites from top regional chefs, each dish crafted to showcase creativity and flavor. Expertly made cocktails, regional brews, and carefully selected wines round out the experience with pairings that complement every moment.

With world-class music, elevated bites, and the unmistakable buzz of downtown just beyond the outfield, Party in the Park isn’t just a concert—it’s the celebration of the weekend, and a standout moment in euphoria’s 20-year legacy.

Price: $150

Location: Fluor Field at the West End, 356 Field St, Greenville, SC 29601