The city of Greenville adds a  contemporary touch to the euphoria experience. In addition to being recognized as an up-and-coming Southern city, Greenville also offers a unique mix of cuisines, making it a trendy and influential culinary city. But there’s more than just great food here! With its revitalized downtown, masterfully landscaped city park, cultural attractions, shops and galleries, and friendly surrounding communities, you’ll have plenty to discover in Greenville and the Upstate.

Festival Schedule:

10:00 am-12:00 pm: Feed Your Soul

Feed Your Soul is more than a brunch—it’s a tribute to the creativity, heritage, and artistry of Black chefs and culinary talent. This vibrant brunch and learn experience brings together bold flavors, rich traditions, and soulful storytelling, all served with heart and purpose.

Enjoy a menu rooted in Southern comfort and elevated with inventive twists, paired with brunch-inspired beverages that perfectly complement the journey—from creative cocktails to refreshing, spirit-free sips. Along the way, hear directly from the chefs as they share the stories, techniques, and inspiration behind each dish.

This is a morning of food, fellowship, and flavor—where every bite tells a story and every course honors the legacy of Black excellence in the kitchen.

This isn’t just a meal—it’s a moment. Come hungry, sip something special, and leave inspired. Feed your soul.

Price: $90

Location: White Wine & Butter, 2299-A Gap Creek Rd, Greer, SC 29651

10:00 am-12:00 pm: Brunch Fiesta

Spice up your Sunday with Brunch Fiesta—a vibrant, Spanish-inspired brunch and learn experience that’s equal parts delicious and dynamic. Hosted by a trio of culinary talents— Jorge Barrales (Papi’s Tacos), Diego Campos (CAMP), and Tania Harris (Larkin’s Catering)—this event brings bold flavors, fresh twists, and festive flair to the brunch table.

Enjoy a variety of Mexican-style brunch bites, learn a few culinary tips and tricks along the way, and sip on tequila cocktails that turn up the flavor (and the fun). From tapas to toasts, this is your chance to brunch and learn like never before.

Bring your appetite, your curiosity, and your Sunday best—because this fiesta is just getting started!

Location: Papi’s Tacos – Augusta, 21 August St, Greenville, SC 29601

11:00 am-3:00 pm: Feast by the Field: Jazz Brunch Edition

Feast by the Field is euphoria’s biggest tasting event—and the ultimate celebration of flavor, craftsmanship, and culinary creativity. Whether you’re a longtime fan or a first-time guest, get ready to sip, sample, and savor your way through an incredible lineup of chefs, winemakers, brewers, and regional distillers.

Catch live cooking demonstrations on the Eat & Sip Stage, enjoy bold brews and bites from Lowes Foods, and discover standout dishes from South Carolina Chef Ambassadors, all showcasing the best in locally sourced ingredients and seasonal flair.

Set against the lively backdrop of Fluor Field in the heart of downtown Greenville, the atmosphere is vibrant, the flavors are unforgettable, and every turn offers something new to taste or try.

Location: Fluor Field at the West End, 945 S Main Street, Greenville, SC 29601

12:00-2:00 pm: On The Rise

Roll up your sleeves and get ready to bake in On the Rise, a hands-on lunch experience that celebrates the simple beauty of fresh-baked focaccia. With the guidance of expert bakers, you’ll learn the art of assembling this beloved bread—from mastering the dough to layering it with the perfect seasonal toppings.

Once your focaccia is baked to golden perfection, you’ll sit down to enjoy your creation alongside a refreshing, locally sourced salad and a thoughtfully selected wine pairing. It’s a flavorful and fun midday escape that’s as satisfying as it is delicious.

Come for the bread, stay for the bites—this is lunch, elevated.

Location: Rise Bakery, 1264 Pendleton St, Greenville, SC 29611

1:00-2:00 pm: Eat Your Words: Turkey and the Wolf

This isn’t your typical cookbook class—it’s a wild, flavor-packed ride through the wonderfully weird world of Mason Hereford and his hit cookbook, Turkey and the Wolf. Equal parts culinary lesson and kitchen party, this experience is all about embracing creativity, breaking the rules, and having a whole lot of fun while doing it.

Mason will guide you through select recipes from the book, sharing his signature tips, tricks, and the stories behind the dishes. You’ll get to taste each creation, packed with unexpected flavor combos that are as playful as they are downright delicious.

Come hungry, come curious—Eat Your Words is where irreverence meets irresistible.

Location: The Cook’s Station, 515 Buncombe Street, Greenville, SC 29601

1:00-2:30 pm: All That & A Bag of Chips

Who says wine pairings have to be fancy? All That and a Bag of Chips is here to prove that sometimes the best match for a glass of vino is a perfectly salty, satisfyingly crunchy snack.

In this playful and palate-pleasing experience, you’ll explore the surprisingly perfect union of wine and chips—from classic potato crisps to bold, flavor-packed varieties. Guided by experts, you’ll learn how different wine styles complement the salt, fat, and crunch of your favorite snacks, turning humble chips into pairing powerhouses.

It’s casual, it’s unexpected, and it’s absolutely delicious. Because sometimes, a bag of chips is all that—especially with the right pour.

Location: The Community Tap, 217 Wade Hampton Blvd, Greenville, SC 29609

2:00-3:00 pm: Just Roll With It

Just Roll With It invites you to dive into the delicious world of sushi with a hands-on class at Chef 21 Sushi Burger. Guided by expert instructors, you’ll learn how to craft your own sushi creations from start to finish—starting with perfectly seasoned rice, selecting the freshest ingredients, and mastering rolling techniques like a pro.

Whether you’re a total beginner or just looking to sharpen your skills, this interactive experience is all about creativity, flavor, and a whole lot of fun. So roll up your sleeves and unleash your inner sushi chef—because it’s time to Just Roll With It.

Location: Chef 21 Sushi Burger and Korean BBQ, 500 E McBee Ave. #109, Greenville, SC 29601

2:00-3:00 pm: Espress Yo’Self

It’s time to give your martini a bold new twist. Express Yo’Self is a hands-on cocktail class where rich espresso meets spirited tequila—because the only thing better than coffee or liquor is both in one glass.

Kick things off with a guided tasting of select tequilas, exploring the unique notes and nuances of each. Then, choose your favorite and learn how to craft the ultimate espresso martini—smooth, balanced, and full of character. With expert instruction and locally sourced espresso, you’ll master the art of shaking up something truly unforgettable.

Come ready to mix, taste, and express your inner mixologist—one perfectly crafted martini at a time.

Location: Paloma, 315 S Main St, Greenville, SC 29601

3:00-4:30 pm: The Somm Off

The Somm Off returns to The Venue at Wine House—and it’s time to put your palate to the test. Think you’ve got what it takes to out-taste a sommelier? In this lively and interactive wine showdown, teams of four will go head-to-head with a team of seasoned Sommeliers to see who really knows their stuff.

You’ll swirl, sip, and strategize your way through a series of blind tastings while answering wine trivia and decoding tasting notes. Along the way, enjoy great wines, unexpected surprises, and the chance to win brag-worthy prizes—including the coveted title of Top (Amateur) Somm.

Whether you’re in it to win it or just there for the pours and laughs, The Somm Off is the ultimate blend of competition, community, and good wine. Training starts now.

Location: The Venue at Wine House, 475 Haywood Rd #8, Greenville, SC 29607

3:00-4:00 pm: Nauti Noodles

Set sail for a flavor-filled afternoon at Nauti Noodles, a chef-led demo exploring the art of pairing pasta with the treasures of the sea.

This deliciously entertaining class brings together three local culinary stars: Vinnie Bienish of The Cook’s Station, Jason Janson of Broadwater Shrimp Co., and Christina Barest of Naked Pasta. Watch (and taste) as they guide you through a series of inspired seafood and pasta creations—each one highlighting the beauty of seasonal ingredients, house-made noodles, and perfectly balanced sauces.

Whether you’re a seafood lover, a pasta enthusiast, or just here for the show (and the bites), this demo promises big flavor, expert tips, and an extra dash of kitchen fun!

Location: The Cook’s Station, 515 Buncombe Street, Greenville, SC 29601

5:30-9:00 pm: Sunday Supper

The 20th anniversary party ain’t over till it’s over—and Sunday Supper is the perfect way to close out the weekend in true Southern style.

Set against the rustic charm of The Barn at Sitton Hill Farm, this relaxed yet refined evening brings the euphoria community together one last time for a family-style feast that celebrates all things local. The 2025 South Carolina Chef Ambassadors will join forces with Table 301 Restaurant Group to create an unforgettable menu featuring Certified South Carolina ingredients, paired with thoughtfully selected cocktails, beer, and wine.

As the sun sets on a weekend of unforgettable flavors, shared stories, and culinary magic, Sunday Supper offers one final chance to gather, toast, and savor the moment with friends—old and new.

Location: The Barn at Sitton Hill Farm, 1904 Sitton Hill Rd, Easley, SC 29642