With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry's annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.
Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world's leading cocktail conference.
Schedule of Events:
12:00 am - 01:00 am: Ode to the Bowl
09:00 am - 10:00 am: Daily Group Run and Walk Club presented by Focus on Health - Main Entrance
09:00 am - 05:30 pm: Attendee Registration - French Quarter Entrance, The Ritz-Carlton
09:00 am - 05:30 pm: Credentialed Registration - FQ Boutique Entrance, The Ritz-Carlton
09:00 am - 05:00 pm: Media Lounge - Library Lounge, The Ritz-Carlton
10:00 am - 10:15 am: Toast to Tales - Davenport Lounge, The Ritz-Carlton
10:00 am - 11:00 am: Brand Offsite Fitness presented by BACARDÍ USA, Grey Goose
10:00 am - 06:00 pm: All Day Event presented by Topo Chico
10:00 am - 06:00 pm: All Day Event presented by Sazerac - The Sazerac House
10:00 am - 05:00 pm: Barfly Boutique - Uptown, The Ritz-Carlton
10:00 am - 05:00 pm: Bookstore and Bitters Market - Uptown, The Ritz-Carlton
10:00 am - 05:00 pm: TOTC Merch Bar powered by Mover and Shaker - 2nd Floor, The Ritz- Carlton
10:00 am - 05:30 pm: Beyond the Bar Lounge presented by Nestle/Perrier - Baronne, The Ritz-Carlton
10:00 am - 12:00 pm: Guest Shift presented by Filthy Food
10:15 am - 11:45 am: Fountain Bar presented by McCormick Distilling Co. presented by Holladay Distillery - Fountain Gallery, The Ritz-Carlton
10:30 am - 10:50 am: Breath Work and Mindset Workshop - St. Charles, The Ritz-Carlton
10:30 am - 06:30 pm: Attendee and Credential Registration - Louis Armstrong International Airport
11:00 am - 12:00 pm: TOTC2025 Keynote: Rethinking Labor Standards: New Business Models for a Financially Sustainable Future - Lafayette East
11:00 am - 04:00 pm: New Orleans Spirit Competition Finals - Crescent View, The Ritz-Carlton
11:00 am - 01:00 pm: Carrollton TR presented by CRISTALINO COLECCIÓN - Carrollton, The Ritz-Carlton
11:00 am - 02:00 pm: Home and Away: The Daiquiri Competition Finals - Presented by Probitas Rum - Cane and Table
11:00 am - 05:30 pm: iichiko's Cocktail Tea House - French Quarter Balcony, The Ritz-Carlton
11:30 am - 01:00 pm: Grab+Geaux presented by Demerara Distillers Limited - Level 2 Foyer Bar (Back),The Ritz-Carlton
11:30 am - 01:30 pm: Algiers Tasting Room presented by Haus Alpenz - Algiers, The Ritz-Carlton
11:30 am - 01:00 pm: No+Low Bar presented by Cut Above Spirits - Canal Street Entrance, The Ritz-Carlton
12:00 pm - 01:30 pm: Mob of Mentors: Why Investing in Hospitality's Future Matters, presented by PATRÓN Tequila - Salon II and III, The Ritz-Carlton
12:00 pm - 01:00 pm: Unlocking Synesthesia: A Seduction of the Senses - Lakeview, The Ritz-Carlton
12:00 pm - 01:30 pm: The Ramos Reality Tour: Separating Fact from Fizz - French Quarter Entrance
12:00 pm - 01:30 pm: Breezeway Event presented by ARCD Agency - French Quarter Entrance, The Ritz-Carlton
12:00 pm - 06:00 pm: Meet Me At Campari - Latrobe's On Royal
12:30 pm - 01:45 pm: Step Up Your Garnish Game! - Audubon, The Ritz-Carlton
12:30 pm - 03:30 pm: Jefferson's Bourbon presents: RYES and SHINE! Bartender's Brunch Party - Junebug
12:30 pm - 06:00 pm: All Day Event presented by The Boston Beer Company - Cure
12:30 pm - 03:30 pm: Small Day Event presented by T. Edward Wines
01:00 pm - 03:00 pm: The Pathfinder Third Eye Apothecary
01:15 pm - 02:45 pm: Fountain Bar presented by Heaven Hill
01:30 pm - 01:50 pm: Future of Flavor: Exploring the Untapped Flavor Potential of Wood - Lafayette East, The Ritz-Carlton
01:30 pm - 02:30 pm: Know Your Rights Workshop: Understanding Your Constitutional Rights in a Hospitality Setting - Carondelet, The Ritz-Carlton
01:30 pm - 09:30 pm: Pernod Ricard's House of Conviviality - Day 1 - Junebug
02:00 pm - 02:20 pm: Future of Commerce: Rebels Unite - Lafayette East, The Ritz-Carlton
02:00 pm - 03:30 pm: Cocktail Tour: The Big Gay Bar Tour - french Quarter Entrance, The Ritz-Carlton
02:00 pm - 05:00 pm: Small Day Event presented by Bardstown Bourbon Company
02:00 pm - 02:45 pm: Minerality 101: Unlocking a Cocktail Dimension - Lakeview
02:00 pm - 04:00 pm: Heaven Hill Brands Education Room Presents 1. a Tequila Ocho Master Class and 2. a Mezcal Vago Master Class with Rare Expressions
02:00 pm - 05:00 pm: Small Day Event presented by Tito's Handmade Vodka
02:30 pm - 02:50 pm: Future of Luxury: Refined Experiences - Lafayette East
02:30 pm - 04:30 pm: Carrollton TR presented by CRISTALINO COLECCIÓN - Carrollton
02:30 pm - 04:00 pm: No+Low Bar presented by Lo-Fi Aperitifs - Canal Street Entrance, The Ritz-Carlton
03:00 pm - 03:20 pm: Future of Socialization: The Hospitality Horizon - Lafayette East, The Ritz-Carlton
03:00 pm - 04:00 pm: Lotería Tasting: Misunderstood Mexican Spirits presented by PATRÓN Tequila - Audubon, The Ritz-Carlton
03:00 pm - 04:00 pm: Embracing Neurodiversity: Thriving in Hospitality Together - Carondelet, The Ritz-Carlton
03:00 pm - 04:30 pm: Grab+Geaux presented by Slow and Low Proper Rye Old-Fashioned Cocktails - Level 2 Foyer Bar (Back),The Ritz-Carlton
03:00 pm - 06:00 pm: Punch Best New Bartenders Presented By Astral Tequila - Common House
03:00 pm - 05:00 pm: Fruitology(r) Lab presented by Les vergers Boiron in the Algiers Tasting Room - Algiers, The Ritz-Carlton
03:00 pm - 06:00 pm: VinePair x Bushmills (High)Ball Cocktail Competition Finale
03:30 pm - 04:30 pm: The Media Trap presented by Campari - Salon III
03:30 pm - 06:00 pm: Happy Hour presented by Remy - Cointreau
03:30 pm - 05:30 pm: Double LL Cocktails with Laird's and Lazzaroni - Sylvain
03:30 pm - 05:30 pm: Heaven Hill Brands Education Room Presents 1. Exploring Bottled-in-Bond Master Class and 2. a Widow Jane Master Class - Gentilly
03:30 pm - 05:30 pm: Happy Hour presented by Fat Ice
04:00 pm - 05:00 pm: Content, Creators, and Cocktails - Lakeview
04:00 pm - 06:00 pm: Tales Luxury Summit presented by Forbes, Pinterest, and The Four Seasons - Chemin à la Mer
04:00 pm - 06:00 pm: Trunk Show: See the Elephant Amaro - Bar Tonique
04:00 pm - 06:00 pm: Pinhook Happy Hour with Master Blender Sean Josephs - Peychaud's Bar and The Celestine Hotel
04:00 pm - 05:30 pm: From French Barrels to the French Quarter: DeLeón Tequila - Fountain Gallery, The Ritz-Carlton
04:00 pm - 06:00 pm: Martini Monday Presented by Cathead Distillery - Hot Tin
04:00 pm - 07:00 pm: BAR - The New Orleans Premiere, A Red Carpet Experience
04:30 pm - 06:00 pm: Ben's Friends Sobriety Meeting - Carondelet
04:30 pm - 06:30 pm: Happy Hour presented by Holladay Distillery
04:30 pm - 05:00 pm: Happy Hour presented by Hyatt Centric - Holmes, Hyatt Centric French Quarter
04:30 pm - 06:30 pm: Happy Hour presented by Lush Life
05:00 pm - 08:00 pm: Small Night Event presented by Don Julio
05:00 pm - 07:00 pm: Guest Shift presented by Seedlip
05:00 pm - 08:00 pm: Macchialina's Tiny Trattoria - Junebug
05:30 pm - 07:30 pm: Happy Hour presented by Focus on Health
05:30 pm - 07:30 pm: Happy Hour presented by BCI Bonneté
05:30 pm - 07:30 pm: Happy Hour presented by Crillon Importers LTD
06:00 pm - 08:30 pm: Remembering Sasha Petraske - 1504 Oretha Castle Haley Blvd
06:30 pm - 10:30 pm: Jack Daniel's Presents: All Access - Republic NOLA
07:00 pm - 09:00 pm: Guest Shift presented by BACARDÍ USA
07:00 pm - 10:00 pm: Spirited Dining presented by Rare Character Whiskey and Seelbach's - Bourbon House
07:00 pm - 10:00 pm: "Flavors of Modern Mexico" ft. Superbueno + Acamaya, presented by LALO Tequila
11:00 pm - 11:59 pm: Small Night Event presented by Sazerac
