With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry's annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.
Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world's leading cocktail conference.
Schedule of Events:
12:00 am - 02:00 am: Small Night Event presented by Sazerac presented by Sazerac
12:00 am - 02:00 am: Last Call presented by Mezcal Mal Bien
12:00 am - 02:00 am: Last Call presented by Sazerac
09:00 am - 10:00 am: Daily Group Run and Walk Club presented by Focus on Health - Main Entrance, The Ritz-Carlton
09:00 am - 05:30 pm: Attendee Registration
09:00 am - 05:30 pm: Credentialed Registration - The Ritz-Carlton
09:00 am - 05:00 pm: Media Lounge
09:00 am - 10:00 am: Reset + Recharge presented by The Perfect Purée of Napa Valley - St. Charles
09:30 am - 11:00 am: Fountain Bar Flavor Fusions by Bell Flavors and Fragrances - Fountain Gallery
10:00 am - 10:45 am: Fermentation 101 presented by Ketel One - Audubon
10:00 am - 11:00 am: Breaking the Algorithm: Developing and Delivering Effective Creativity and Innovation - Lafayette East
10:00 am - 11:00 am: How We Think and Drink: Workshop on how ADHD Can Propel your Bar Program - Carondelet, The Ritz-Carlton
10:00 am - 06:00 pm: All Day Event presented by PATRÓN Tequila
10:00 am - 06:00 pm: All Day Event presented by Cointreau
10:00 am - 06:00 pm: All Day Event presented by Sazerac - The Sazerac House, 101 Magazine St, New Orleans
10:00 am - 11:00 am: Brand Offsite Fitness presented by Pernod Ricard
10:00 am - 12:00 pm: Maison Bar presented by Modelo - Maison, The Ritz-Carlton
10:00 am - 05:00 pm: Bookstore and Bitters Market - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 05:00 pm: Barfly Boutique - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 05:00 pm: TOTC Merch Bar powered by Mover and Shaker - 2nd Floor, The Ritz- Carlton, New Orleans
10:00 am - 05:30 pm: Beyond the Bar Lounge presented by Nestle/Perrier - Baronne, The Ritz-Carlton, New Orleans
10:00 am - 06:00 pm: All Day Event presented by Samson and Surrey presented by Pernod Ricard Global
10:00 am - 12:00 pm: Guest Shift presented by Filthy Foods
10:30 am - 11:30 am: Stand Out and Nail The Interview presented by Teeling Irish Whiskey - Salon III
10:30 am - 12:30 pm: Brand Education presented by Don Julio - Esplanade, The Ritz-Carlton, New Orleans
10:30 am - 05:00 pm: Fountainbleau TR presented by The Spirit of Italy - Fountainbleau, The Ritz-Carlton, New Orleans
10:30 am - 12:00 pm: Grab+Geaux presented by WhistlePig Whiskey - Level 2 Foyer Bar (Back),The Ritz-Carlton, New Orleans
10:30 am - 06:30 pm: Attendee and Credential Registration - Airport - Louis Armstrong International Airport, Baggage Claim Level
11:00 am - 12:00 pm: Community Across Cultures: Genuine Actionable Support Amongst Peers - Lakeview, The Ritz-Carlton
11:00 am - 04:00 pm: New Orleans Spirit Competition Finals - Crescent View
11:00 am - 01:00 pm: Guest Shift presented by Demerara Distillers Limited
11:00 am - 02:00 pm: Small Day Event presented by Ron Zacapa - Copper Vine, 1001 Poydras St, New Orleans
11:00 am - 02:00 pm: Small Day Event presented by Maison Ferrand
11:00 am - 12:30 pm: DBA Sub Session - Salon II and III, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
11:00 am - 07:00 pm: All Day Event presented by Lucas Bols - Jewel of the South
11:00 am - 05:30 pm: iichiko's Cocktail Tea House - French Quarter Balcony
11:30 am - 12:30 pm: Queer Bodies In Hospitality: Finding Your Community- Carondelet, The Ritz-Carlton
11:30 am - 12:30 pm: Mix Smarter, Not Harder: The Batching Playbook for Bars - Salon I, The Ritz-Carlton, New Orleans
12:00 pm - 12:20 pm: Future of Culture: How Global Shifts Will Reshape Identity, Influence, and Community - Lafayette East
12:00 pm - 01:15 pm: Sensory Analysis of Spirits: Testing Techniques - Audubon, The Ritz-Carlton
12:00 pm - 01:30 pm: Cocktail Tour: Brandy/Bourbon/Bitters/Ice - French Quarter Entrance
12:00 pm - 01:30 pm: The Art of Mindful Drinking: No and Low Bar featuring Giffard Liqueurs and Camille Vidal - Canal Street Entrance, The Ritz-Carlton
12:00 pm - 01:30 pm: Breezeway Event presented by Seedlip - French Quarter Entrance
12:00 pm - 06:00 pm: Meet Me at Campari - French Quarter Entrance, The Ritz-Carlton, New Orleans
12:00 pm - 06:00 pm: Meet Me at Campari - Latrobe's On Royal, 403 Royal St, New Orleans
12:00 pm - 02:00 pm: GW Fins/ Cristalino Coleccion Spirited Lunch - GW Fins, 808 Bienville Street New Orleans
12:00 pm - 03:00 pm: Small Day Event presented by Ketel One
12:30 pm - 12:50 pm: Future of Sustainability: The Spirits of Tomorrow - Lafayette East, The Ritz-Carlton
12:30 pm - 01:30 pm: South America in a Glass: Bartenders and Trends Shaping the Region presented by Flor de Cana Rum - Salon III, The Ritz-Carlton, New Orleans
12:30 pm - 02:00 pm: Family-Owned, Family-Finest with Laird's at The Fountain Bar - Fountain Bar, The Ritz-Carlton, New Orleans
12:30 pm - 03:30 pm: You're Invited to the Heaven Hill: Battle of the Brands: The Road to Mexico - The Exchange Pickleball + Bar, 2120 Rousseau St, New Orleans
12:30 pm - 03:30 pm: Small Day Event presented by High West Distillery -
01:00 pm - 01:20 pm: Future of Technology: Leveraging Tech for Ed and Development - Lafayette East, The Ritz-Carlton, New Orleans
01:00 pm - 03:00 pm: Guest Shift presented by Midnight Rambler
01:00 pm - 02:00 pm: Networking Nook presented by Mindful Drink Fest - t. Charles,The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
01:00 pm - 04:00 pm: Spirited Dining presented by Altamura Distilleries - Galatoire's Restaurant, 209 Bourbon St, New Orleans
01:30 pm - 01:50 pm: Future of Hospitality: The Art of Being Hospitable - Lafayette East, The Ritz-Carlton, New Orleans
01:30 pm - 02:30 pm: The Genius of Joe Baum and His Restaurants: The Past Informs The Future - Lakeview, The Ritz-Carlton, New Orleans
01:30 pm - 03:00 pm: A Bärenjäger Honey Liqueur Buzz - Level 2 Foyer Bar (Back),The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
01:30 pm - 03:30 pm: presented by PKGD Group - Maison, The Ritz-Carlton, New Orleans
01:30 pm - 02:30 pm: The Art of the Upsell: Developing (and Selling!) Elevated Cocktail Menus - Salon I, The Ritz-Carlton, New Orleans
02:00 pm - 03:30 pm: Cocktail Tour: The Big Gay Bar Tour - French Quarter Entrance, The Ritz-Carlton, New Orleans
02:00 pm - 04:00 pm: Brand Education presented by Balvenie - Esplanade, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: Small Day Event presented by Spirit of Gallo
02:00 pm - 05:00 pm: Jefferson's Bourbon presents: Ocean and Oysters - Junebug, 744 Camp St, New Orleans
02:00 pm - 04:00 pm: Guest Shift presented by The Portrait Bar
02:30 pm - 03:30 pm: The Bartender Athlete: A Coach's Guide to Bartender Optimization Workshop - Carondelet, The Ritz-Carlton, New Orleans
02:30 pm - 03:30 pm: The Happiest Hour! The Origins, Evolution and Trends of Happy Hour presented by Hendrick's Gin - Audubon, The Ritz-Carlton, New Orleans
02:30 pm - 04:30 pm: Carrollton TR presented by Bulleit Frontier Whiskey - Carrollton, The Ritz-Carlton, New Orleans
03:00 pm - 05:00 pm: Tales Catalyst Induction Ceremony Seminar - Lafayette East, The Ritz-Carlton, New Orleans
03:00 pm - 06:00 pm: Small Day Event presented by CHINOLA Fresh Fruit Liqueur
03:00 pm - 06:00 pm: Small Day Event presented by Angel's Envy
03:00 pm - 05:00 pm: Fountainbleau TR presented by The Spirit of Italy - Fountainbleau, The Ritz-Carlton, New Orleans
03:00 pm - 04:30 pm: No+Low Bar presented by Ritual Zero Proof - No and Low Bar, The Ritz-Carlton, New Orleans
03:00 pm - 05:00 pm: House of Proximo - Razzoo Bar and Dining, 511 Bourbon St, New Orleans
03:00 pm - 09:00 pm: Pernod Ricard's House of Conviviality - Day 2 - Junebug, 744 Camp St, New Orleans
03:30 pm - 04:30 pm: How to PR Your Bar on a Budget - Lakeview, The Ritz-Carlton, New Orleans
03:30 pm - 04:30 pm: Networking Nook - From the Floor to the Frontlines: Where Industry Meets Advocacy - St. Charles, The Ritz-Carlton, New Orleans
03:30 pm - 05:00 pm: Fountain Bar presented by New Riff Distilling - Fountain Bar, The Ritz-Carlton, New Orleans
03:30 pm - 05:30 pm: Happy Hour presented by La Gran Familia: BACARDÍ
03:30 pm - 05:30 pm: Happy Hour presented by Rooster Rojo Tequila
03:30 pm - 05:30 pm: Happy Hour presented by Maison Ferrand
03:30 pm - 05:00 pm: Maximize the Potential of your Mezcal Cocktails Presented by Mezcal Union - Salon I, The Ritz-Carlton, New Orleans
04:00 pm - 06:00 pm: The Dirty Sue Two-Day 21st Birthday Bash - The Chart Room, 300 Chartres St New Orleans
04:00 pm - 06:00 pm: First Time Sponsor Happy Hour presented by Santa Cruz Organic Mixers
04:00 pm - 07:00 pm: Drinks for Blossoms; A Queer, Trans youth Fundraiser - Anna's, 2601 Royal St, New Orleans
04:00 pm - 05:30 pm: Grab+Geaux presented by The Original Pickle Shot - Grab and Geaux, The Ritz-Carlton, New Orleans
04:00 pm - 06:00 pm: First Time Sponsor Happy Hour presented by Leon Y Sol
04:00 pm - 07:00 pm: The Museum of the American Cocktail: A Twenty Year Legacy - 1504 Oretha Castle Haley Blvd, New Orleans
04:00 pm - 04:00 pm: Guest Shift presented by Jupiter Room
04:30 pm - 06:30 pm: Pina Perfection: A Don Q Happy Hour at Restaurant R'evolution - Restaurant R'evolution
04:30 pm - 06:30 pm: Guest Shift presented by Mi Campo Tequila
04:30 pm - 06:30 pm: Happy Hour presented by Hyatt Centric - Holmes, Hyatt Centric French Quarter, Hyatt Centric French Quarter
04:30 pm - 06:00 pm: Ben's Friends Workshop: Hospitality with a Hangover - Carondelet, The Ritz-Carlton, New Orleans
05:00 pm - 07:00 pm: Casa Condesa by Condesa Gin - Bevolo Gas and Electric Lights, 318 Royal St, New Orleans
05:00 pm - 07:00 pm: Guest Shift presented by Badger Bevs - Fives, 529 St Ann St., New Orleans
05:00 pm - 08:00 pm: Small Night Event presented by DIAGEO presented by Bardstown Bourbon Company
05:30 pm - 07:30 pm: Happy Hour presented by Sweet Gwendoline French Gin - The Columns, 3811 St. Charles Ave., New Orleans
05:30 pm - 07:30 pm: Happy Hour presented by The Spirit of Italy
05:30 pm - 07:30 pm: Dancehall and Daiquiris
05:30 pm - 07:30 pm: Happy Hour presented by Rob Roy - Dovetail Bar, 201 N Rampart St, New Orleans
06:00 pm - 09:00 pm: Spirited Dining presented by BACARDÍ USA
06:00 pm - 09:00 pm: Spirited Dining presented by Suntory Global Spirits
06:00 pm - 09:00 pm: Spirited Dining presented by Crillon Importers LTD
07:00 pm - 09:00 pm: Summer Sounds at Chateau St~Germain - The Blackbird Hotel, 1612 Prytania St, New Orleans
09:30 pm - 11:59 pm: Night Event presented by William Grant and Sons
11:00 pm - 11:59 pm: Guest Shift presented by Hotaling and Co
11:00 pm - 11:59 pm: Small Night Event presented by Mr Black Cold Brew Coffee Liqueur
11:00 pm - 11:59 pm: Small Night Event presented by M.S. Walker
