With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry's annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.
Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world's leading cocktail conference.
Schedule of Events:
12:00 am - 01:30 am: Night Event presented by presented by William Grant and Sons presented by William Grant and Sons
12:00 am - 02:00 am: 30 Years of Liquid Art presented by Del Maguey - NightBloom, 3100 St. Claude Avenue, New Orleans
12:00 am - 02:00 am: Small Night Event presented by Ritual Zero Proof
12:00 am - 02:00 am: Last Call presented by Mezcal Mal Bien
12:00 am - 02:00 am: Last Call presented by Maison Ferrand
12:00 am - 02:00 am: Last Call presented by Sazerac
09:00 am - 10:00 am: Daily Group Run and Walk Club presented by Focus on Health - Main Entrance, The Ritz-Carlton, New Orleans
09:00 am - 05:30 pm: Attendee Registration - French Quarter Entrance, The Ritz-Carlton, New Orleans
09:00 am - 05:30 pm: Credentialed Registration - The Ritz-Carlton, New Orleans
09:00 am - 05:00 pm: Media Lounge - Library Lounge, The Ritz-Carlton, New Orleans
09:00 am - 10:00 am: Reset + Recharge Yoga presented by The Perfect Purée of Napa Valley - St. Charles, The Ritz-Carlton, New Orleans
09:30 am - 11:00 am: Fever-Tree Espresso Martini Stand at The Fountain Bar - Fountain Gallery, The Ritz-Carlton, New Orleans
10:00 am - 11:00 am: Small Cities, Big Cocktail Programs - Lakeview, The Ritz-Carlton, New Orleans
10:00 am - 04:00 pm: Hacienda Botánica presented by LIBBEY - Carrollton, The Ritz-Carlton, New Orleans
10:00 am - 06:00 pm: All Day Event presented by Moët Hennessy
10:00 am - 06:00 pm: All Day Event presented by Remy - Cointreau
10:00 am - 05:00 pm: Bookstore and Bitters Market - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 05:00 pm: Barfly Boutique - Uptown, The Ritz-Carlton, New Orleans
10:00 am - 01:00 pm: Meet the Distillers - Fountainbleau, The Ritz-Carlton, New Orleans
10:00 am - 06:00 pm: All Day Event presented by Johnnie Walker
10:00 am - 06:00 pm: All Day Event presented by DIAGEO
10:00 am - 05:00 pm: TOTC Merch Bar powered by Mover and Shaker - 2nd Floor, The Ritz- Carlton, New Orleans
10:00 am - 05:30 pm: Beyond the Bar Lounge presented by Nestle/Perrier - Baronne, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
10:30 am - 11:30 am: The Slow Beverage Movement - Lafayette East, The Ritz-Carlton, New Orleans
10:30 am - 12:00 pm: Mozart Chocolate Liqueur's Coffee Counter - Level 2 Foyer Bar (Back),The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
11:00 am - 12:00 pm: Hacking NA Cocktails: A Roadmap To Better Drinks - Audubon, The Ritz-Carlton, New Orleans
11:00 am - 12:00 pm: The Last Great Third Space: Why We Must Protect Our Social Spaces - Salon III, The Ritz-Carlton, New Orleans
11:00 am - 02:00 pm: Small Day Event presented by Diageo Single Malts
11:00 am - 01:00 pm: Guest Shift presented by TEAM Enterprises
11:30 am - 12:30 pm: The Next Round: Navigating Career Growth in the Hospitality Industry - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
12:00 pm - 01:00 pm: Additives 101: Drink What You Like! (just know what you're drinking) presented by Altamar Brands LLC - Lakeview, The Ritz-Carlton, New Orleans
12:00 pm - 01:30 pm: Cocktail Tour: Brandy/Bourbon/Bitters/Ice - French Quarter Entrance, The Ritz-Carlton, New Orleans
12:00 pm - 05:00 pm: All Day Event presented by Suntory Global Spirits
12:30 pm - 01:30 pm: ABCs of Agave Biology and Resilience: Sustainability Lessons From Nature presented by Campari Academy and Montelobos - Lafayette East, The Ritz-Carlton, New Orleans
12:30 pm - 02:00 pm: Fountain Bar presented by Cutwater - Fountain Bar, The Ritz-Carlton, New Orleans
12:30 pm - 03:30 pm: Small Day Event presented by Sazerac - The Sazerac House, 101 Magazine St, New Orleans
12:30 pm - 03:30 pm: Small Day Event presented by High West Distillery
01:00 pm - 03:00 pm: Guest Shift presented by Uncle Nearest Premium Whiskey
01:00 pm - 03:30 pm: Chris Patino Celebration of Life - Santos Bar, 1135 Decatur St, New Orleans
01:00 pm - 06:00 pm: Irish House - Mambo's, 411 Bourbon St, New Orleans
01:30 pm - 02:30 pm: KOJI FERMENTATION: Japan's Intangible Cultural Heritage - Audubon, The Ritz-Carlton, New Orleans
01:30 pm - 03:00 pm: Grab+Geaux presented by Ritual Zero Proof - Grab and Geaux, The Ritz-Carlton, New Orleans
01:30 pm - 02:30 pm: Anatomy of the Espresso Martini Presented by Mr Black - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
02:00 pm - 03:00 pm: From Signature to Modern Classic - Salon III, The Ritz-Carlton, New Orleans
02:00 pm - 04:00 pm: Sherry's Seven Wonders: From Fino to PX in the Cocktail Glass - Esplanade, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: Vice is Nice: Planteray Rum x Kota Pandan Pool Party
02:00 pm - 03:30 pm: Cocktail Tour: Louche: The French Quarter Absinthe Tour - French Quarter Entrance, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: New Orleans Spirit Competition: Award Announcement and Grand Tasting - Crescent View, The Ritz-Carlton, New Orleans
02:00 pm - 05:00 pm: 2006 Is Calling…. Please hold my Gin! - The Alibi, 811 Iberville St, New Orleans
02:00 pm - 05:00 pm: Meet the Distillers - Fountainbleau, The Ritz-Carlton, New Orleans
02:30 pm - 03:30 pm: How to Be an Ally: Diversifying DEI Spaces and Evolving our Approach - Lakeview, The Ritz-Carlton, New Orleans
02:30 pm - 04:30 pm: Tasting session with El Tequileno and La Fortaleza tequila - Algiers, The Ritz-Carlton, New Orleans
02:30 pm - 04:00 pm: Hacienda Botánica presented by LIBBEY - Carrollton, The Ritz-Carlton, New Orleans
03:00 pm - 04:00 pm: Rhum and Order: Agricole On Trial presented by Spiribam - Lafayette East, The Ritz-Carlton, New Orleans
03:00 pm - 04:30 pm: No+Low Bar presented by Ritual Zero Proof - No and Low Bar, The Ritz-Carlton, New Orleans
03:00 pm - 06:00 pm: Small Day Event presented by Diageo Disruptive Whiskies
03:30 pm - 05:00 pm: From French Barrels to the French Quarter: DeLeón Tequila - Fountain Gallery, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
03:30 pm - 05:30 pm: Beautiful Booze and Shinji's Bar NYC @ Fives Bar - Fives, 529 St Ann St., New Orleans
03:30 pm - 05:30 pm: Happy Hour presented by Savona Communications
03:30 pm - 05:00 pm: World Class: Cocktail Battles - Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
03:30 pm - 05:30 pm: Happy Hour presented by Bartender Magazine
04:00 pm - 06:00 pm: Red Carpet at the Court: La Factoría x Don Q Pre-Awards Party - Windsor Court Hotel , Le Salon, 300 Gravier St, New Orleans
04:00 pm - 05:30 pm: Grab+Geaux presented by Ole Smoky Tennessee Moonshine - Level 2 Foyer Bar (Back),The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans
04:30 pm - 06:30 pm: Happy Hour presented by Hyatt Centric - Holmes, Hyatt Centric French Quarter, Hyatt Centric French Quarter, 800 Iberville St, New Orleans
04:30 pm - 06:30 pm: Happy Hour presented by Sazerac
04:30 pm - 06:30 pm: Casa Lumbre Spirits Presents: Soil, Spirit, Innovation
05:00 pm - 07:00 pm: Guest Shift presented by BACARDÍ USA
05:30 pm - 07:30 pm: Happy Hour presented by Juniper and Jigger Hospitality
05:30 pm - 07:30 pm: Guest Shift presented by High West Distillery
05:30 pm - 07:30 pm: Happy Hour presented by QUI Tequila presented by QUI Tequila
06:00 pm - 10:30 pm: Spirited Awards Ceremony - The Filmore, 6 Canal St, New Orleans
07:00 pm - 10:00 pm: From Italy to the Quarter: A Tales Spirited Dinner - Cafe Amelie 900 Royal St, New Orleans
10:00 pm - 11:59 pm: Anti-Cocktail Party with Saint Benevolence, Worthy Park, and Spiribam - The Double Club, 307 Chartres St, New Orleans
11:00 pm - 11:59 pm: Small Night Event presented by Remy - Cointreau
11:00 pm - 11:59 pm: Cuervo's After Hours - Felix's Oyster House, 739 Iberville St, New Orleans
11:00 pm - 11:59 pm: Guest Shift presented by BACARDÍ USA
11:59 pm - 11:59 pm: Thursday Night Toast presented by United States Bartenders Guild
